AL DENTE

Advertising, done right

by Gianmarco, former Head of Marketing at Eataly

FUNNEL obsessed ·

FUNNEL obsessed ·

Green funnel against a black background.

We are a full-funnel, performance-based boutique digital marketing agency.

Wait, what does that mean… 🤌

It means that…

We’re not here for “likes” or “followers.” We build strategies that actually show results — with clear KPIs tracking every user’s journey, so you can see who turns into a customer and who keeps coming back.

From Ads to Action and Loyalty

  • A strong digital marketing strategy is the foundation for sustainable business growth in today’s competitive landscape. It combines data-driven tactics with creative execution to attract, convert, and retain customers across channels. From awareness-building campaigns on social media and search engines, to lead generation through targeted content, and conversion optimization via email, retargeting, and automation — every step is designed to move users seamlessly through the funnel. A well-crafted digital strategy not only drives immediate results but also builds long-term brand equity and customer loyalty.

  • We continuously optimize every stage of your marketing funnel—tracking KPIs like lead conversion, ROI, and pipeline velocity. Our team actively manages media buying across Meta, Google, and more, adjusting campaigns in real time to maximize performance. Custom dashboards offer full transparency and empower fast, data-driven decisions. The result? Scalable results, efficient spend, and impact at every touchpoint.

  • Our proprietary CRM software is designed to centralize customer data, streamline lead tracking, and give teams full visibility into the sales pipeline. Built with flexibility and user experience in mind, it enables seamless collaboration across departments while supporting deep customization based on your business model. From lead capture to deal closing, every interaction is logged and accessible—allowing you to manage relationships with precision and ensure no opportunity falls through the cracks

  • Our CRM is designed with advanced automation capabilities that streamline lead engagement and accelerate conversions. Through behavior-based triggers, scheduled follow-ups, and multi-channel workflows, we ensure each lead receives timely, personalized communication throughout their journey. These nurturing sequences are tailored to buyer intent and lifecycle stage, keeping your brand top-of-mind while reducing manual workload for your team. The result is a scalable system that builds trust, shortens sales cycles, and consistently converts interest into action.

  • "Ok ok, wait — you lost me again! 🤯 Can you explain it like I know nothing about digital marketing? So... do you actually make my Instagram Stories?"

  • Thank God you asked — seriously! Half the time I look at agency websites and even I have no idea what they’re talking about. 😂

  • Anyway, that’s a no — we don’t make Instagram Stories, and we’re not here to babysit your Instagram page either 😉 but...

  • Your cousin or social media manager can keep posting the cute stuff — but when it’s time to spend real money online, that’s when we enter the chat. They call us "Media Buyers." 🦹

  • We work hand-in-hand with your content team to create a strategy that’s actually worth the ad spend. Smart targeting brings new faces in, while your loyal ones keep finding reasons to come back. 💘

  • We also handle all the nerdy stuff 🤓 — from Google Ads to Yelp Ads, delivery platform campaigns, and everything in between.

  • And we don’t stop there. Like I said, we go all the way down the funnel. That’s why we’ve built our own CRM software — to send automations like emails and texts that keep your loyal customers coming back for more.

  • Got your own CRM? No problem — we’ll help you make the most out of that too!

  • Ok, that’s mostly what we do — there’s also all the geeky stuff like tracking, reporting, and analytics… but let me brag about something real quick. 🫣

  • Working with me goes way beyond digital marketing. I become your thought partner. I’ll be there to bounce ideas, solve problems, and bring new perspective from years of seeing pretty much everything.

  • At least, that’s what my clients keep telling me 😉

  • That's enough for today. Let's get in contact! And if you are still confued, keep scrolling to read it again 😂

For Example, We Are Pretty Good at Optimizing

Choose People

Not Agencies

Choose Boutique

Not Corporate

A black-and-white portrait of a man with a shaved head and beard, crossing his arms, wearing a black t-shirt and a wristwatch.

Gianmarco Mottolese

Not exactly your classic agency owner…

More like Your Fractional CDMO

Chief Digital Marketing Officer and his “friends”

Black and white photo of a man taking a selfie in a conference room with 12 people seated behind him, some with laptops, smiling at the camera, large windows on the right letting in natural light.

Over 10+ years with Eataly taught me how to scale a complex, multi-channel business that blends hospitality, retail, and e-commerce.

From intern in Rome to Head of Digital Marketing for North America, I’ve learned what it takes to grow across markets — and now I’m turning that experience into a method any brand can use to scale smarter.

A man giving a presentation in front of a conference room, with an audience. A projected slide titled 'EVERYTHING STARTED FROM HERE' displays a sketch or diagram.
Two people in a radio recording studio with microphones, headphones, a computer monitor, and miscellaneous equipment on a round table.
A man is standing and speaking into a microphone in an auditorium, facing an audience of mostly women. Behind him, a large screen displays photographs of people in graduation caps and gowns with the text 'Rome Business School'. To his right, a woman and a man are sitting at a table, the man is at a podium with a sign that reads 'ICAVOUR CENTRO'.

Want to learn more about marketing?

Follow along “Your MBA in Digital Marketing, served one reel at a time” on @aldente.advertising. A place where I get to geek out about marketing, funnels, and all the stuff that happens in between.

👉 FOLLOW ALONG

The “Friends”

A collective of C-level professionals behind your brand

I’ll personally work with you, without using my name, to then delegate you to another specialist. I will be your main point of contact to draft the best strategy based on my past experiences, with the support of other incredible experts in my network I met along my professional experience.

AirBnB •

Eataly •

FIAT •

La Maison Du Chocolat •

American Express •

AirBnB • Eataly • FIAT • La Maison Du Chocolat • American Express •

A woman with short curly hair wearing glasses, hoop earrings, layered necklaces, and a striped shirt, smiling in an indoor setting.

Eataly •

FIAT •

AirBnB •

American Express •

La Maison Du Chocolat •

Eataly • FIAT • AirBnB • American Express • La Maison Du Chocolat •

A woman with shoulder-length black hair, smiling and wearing a blue top, standing outdoors with green foliage in the background.

Eataly •

AirBnB •

American Express •

FIAT •

La Maison Du Chocolat •

Eataly • AirBnB • American Express • FIAT • La Maison Du Chocolat •


A man with dark curly hair, glasses, and a beard is looking slightly to the side, sitting indoors with a neutral expression.

We like food, but not only!

Our experience brought us to work with many food retailers. But digital advertising techniques and psychological leverages are applicable to any industry with its shades of difference.

CLIENTS ·

CLIENTS ·

Hospitality & Retail

& more

We love working with Founders

There’s nothing more rewarding than starting a project from the ground up—guiding the client through the nuances of advanced digital marketing strategies, and witnessing their engagement as we co-create the most effective path forward.

📍Meet me in NYC

or

☎️ Book a Video Call 


Contact

Contact

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