AL DENTE
Advertising, done right
by Gianmarco, former Head of Marketing at Eataly
FUNNEL obsessed ·
FUNNEL obsessed ·
We are a full-funnel, performance-based boutique digital marketing agency.
Wait, what does that mean… 🤌
It means that…
We’re not here for “likes” or “followers.” We build strategies that actually show results — with clear KPIs tracking every user’s journey, so you can see who turns into a customer and who keeps coming back.
From Ads to Action and Loyalty
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A strong digital marketing strategy is the foundation for sustainable business growth in today’s competitive landscape. It combines data-driven tactics with creative execution to attract, convert, and retain customers across channels. From awareness-building campaigns on social media and search engines, to lead generation through targeted content, and conversion optimization via email, retargeting, and automation — every step is designed to move users seamlessly through the funnel. A well-crafted digital strategy not only drives immediate results but also builds long-term brand equity and customer loyalty.
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We continuously optimize every stage of your marketing funnel—tracking KPIs like lead conversion, ROI, and pipeline velocity. Our team actively manages media buying across Meta, Google, and more, adjusting campaigns in real time to maximize performance. Custom dashboards offer full transparency and empower fast, data-driven decisions. The result? Scalable results, efficient spend, and impact at every touchpoint.
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Our proprietary CRM software is designed to centralize customer data, streamline lead tracking, and give teams full visibility into the sales pipeline. Built with flexibility and user experience in mind, it enables seamless collaboration across departments while supporting deep customization based on your business model. From lead capture to deal closing, every interaction is logged and accessible—allowing you to manage relationships with precision and ensure no opportunity falls through the cracks
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Our CRM is designed with advanced automation capabilities that streamline lead engagement and accelerate conversions. Through behavior-based triggers, scheduled follow-ups, and multi-channel workflows, we ensure each lead receives timely, personalized communication throughout their journey. These nurturing sequences are tailored to buyer intent and lifecycle stage, keeping your brand top-of-mind while reducing manual workload for your team. The result is a scalable system that builds trust, shortens sales cycles, and consistently converts interest into action.
For Example, We Are Pretty Good at Optimizing
Choose People
Not Agencies
Choose Boutique
Not Corporate
Gianmarco Mottolese
Not exactly your classic agency owner…
More like Your Fractional CDMO
Chief Digital Marketing Officer and his “friends”
Over 10+ years with Eataly taught me how to scale a complex, multi-channel business that blends hospitality, retail, and e-commerce.
From intern in Rome to Head of Digital Marketing for North America, I’ve learned what it takes to grow across markets — and now I’m turning that experience into a method any brand can use to scale smarter.
Want to learn more about marketing?
Follow along “Your MBA in Digital Marketing, served one reel at a time” on @aldente.advertising. A place where I get to geek out about marketing, funnels, and all the stuff that happens in between.
👉 FOLLOW ALONG
The “Friends”
A collective of C-level professionals behind your brand
I’ll personally work with you, without using my name, to then delegate you to another specialist. I will be your main point of contact to draft the best strategy based on my past experiences, with the support of other incredible experts in my network I met along my professional experience.
AirBnB •
Eataly •
FIAT •
La Maison Du Chocolat •
American Express •
AirBnB • Eataly • FIAT • La Maison Du Chocolat • American Express •
Eataly •
FIAT •
AirBnB •
American Express •
La Maison Du Chocolat •
Eataly • FIAT • AirBnB • American Express • La Maison Du Chocolat •
Eataly •
AirBnB •
American Express •
FIAT •
La Maison Du Chocolat •
Eataly • AirBnB • American Express • FIAT • La Maison Du Chocolat •
We like food, but not only!
Our experience brought us to work with many food retailers. But digital advertising techniques and psychological leverages are applicable to any industry with its shades of difference.
CLIENTS ·
CLIENTS ·
Hospitality & Retail
& more
We love working with Founders
There’s nothing more rewarding than starting a project from the ground up—guiding the client through the nuances of advanced digital marketing strategies, and witnessing their engagement as we co-create the most effective path forward.
📍Meet me in NYC
or
☎️ Book a Video Call
Contact
Contact
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